| The Merriam Report Quality of Earnings Advantage Powerful investment research to invest successfully in today's volatile stock market The Merriam Report is uniquely different from traditional fundamental analysis because it focuses on the accounting methods used by management to present earnings. P/E ratios, price-to-sales, return-on-equity, return-on-assets, etc., are important tools in evaluating a stock's potential, but meaningless if the data is skewed by overzealous or creative accounting. The MR is designed to provide these clues by analyzing changes in the reported financial statements and their relationship to declared earnings. It's all about the cash-flow The MR identifies how much "wiggle room" a company used to build the earnings numbers. Specifically, it reveals whether earnings are supported by actual cash-flow from operations or if earnings were "propped" up by balance-sheet engineering. If a company is pulling levers to make their numbers, cash-flow will eventually dry up. Cash-flow is the oil of any company's engine. Without it, the motor seizes to a grinding halt. Weakening earnings quality will inevitably have a negative impact on the stock price. The Merriam Report research platform is based on the concept of "dual-cash flow" analysis. Unlike traditional analysis, MR examines the numbers differently by comparing changes in operating cash-flow and non-operating cash flow with changes to income and non-income producing assets. The MR's unique algorithm analyzes these relationships to reveal bullish / bearish trends emerging in the data. Clearly defined indicators and signals tell the reader if earnings quality is improving or declining. More importantly, it reveals any shift in the accounting techniques used by management to build the earnings report. The MR identifies whether cash-flows came from paying customers or generated by balance sheet maneuvers. Predictive Analysis with Proven Results The Merriam Report has shown to be remarkably accurate and effective in identifying trends in earnings quality. As a predictive analysis tool, the MR has proven to be quite successful in identifying potential opportunities or potential problems months before traditional analysis does. It revealed problems at Sunbeam during the Al Dunlop years and exposed the clowns at Enron months before other analysts did. The Merriam Report is not a day-trading tool, but it will give investors a pretty good idea of what's lurking around the corner. This approach provides portfolio managers, institutions and now the average investor with time to move in or out of a position before others on the street detect the same signals, or before the market starts to change direction. History Provides Valuable Clues to the Future Financial statements are historical documents which reveal a company's financial situation at a particular point in time. The MR analyzes a company's financial history over multiple periods (quarterly or annually). It detects and identifies patterns and trends in accounting methods used by management. Who should use the Merriam Report? Any investor will benefit from the MR analysis. Whether you are a professional investor, student or beginning investor, the Merriam Report offers rich and in depth institutional quality investment research in a easy to read format. The comprehensive analysis eliminates hours of research time. In addition to being a superb primary fundamental analysis screen, the MR is also an excellent tool for confirming or validating technical analysis. It can also be used to screen fixed income securities, ETF's and closed-end funds. Please Note: The MR is not recommended for banks, insurance and other financial securities. These types of companies have different capital structures and rely heavily on accounting assumptions. |
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| Dual-Cash Flow Dual-cash analysis was developed more than 15 years ago by Harry Ernst and Jeff Fotta. Their DCF model was originally designed to help corporate managers of fast growing firms balance liquidity needs, and create shareholder wealth for the future. This pioneering research also showed the dual-cash flow concept to be an excellent predictive analysis tool for researching stocks. MIS applied this unique methodology as a primary screen for their portfolios. The Merriam Report is the culmination to more than ten years of research, testing and application of this remarkable and effective investment analysis. |